Message from the Charity for Road Crash Victims – Brake

Please remember this important message. Use 'CRASH' not 'ACCIDENT'. Language is important. All emergency services use the word collision or crash. RoadPeace continuously campaign and have called upon the media and authorities to stop using the word Accident.

'Accident' implies crashes are a matter of chance and that there is nothing that can be done to prevent road deaths and injuries. This is not the case and changing the language is vital to changing attitudes